ALUS, a Canadian charitable organization supporting nature-based solutions in local communities, has announced a $162,500 grant from The Coca-Cola Company to bolster community-based efforts around nature-based solutions for water in the regions in which the company operates.
According to ALUS,
“The new funding from The Coca-Cola Company will help Canadian farmers and ranchers in the ALUS network restore the land, air, and water around their farms. (…) The community-led activities and the network of farmers and ranchers that benefit from the ALUS program are an excellent fit with The Coca Cola Company’s approach to initiatives that help contribute to watershed health.”
And Avi Yufest, Senior Director of Public Affairs, Communications, and Sustainability, The Coca-Cola Company in Canada, stated:
“Water is a priority for our company because it is essential to the communities we serve and helps create the iconic brands we know and love. Canada has one of the largest reserves of freshwater in the world and it’s important we are responsible stewards of this critical resource. We’re proud to support Canadian farmers that protect local watersheds through our investment in ALUS.”
Has Coca-Cola turned blue? Or is it just bluewashing? And we wonder: Why would Coca-Cola only fund projects “in the regions in which the company operates”? Sounds fishy, doesn’t it?
