The famous red and white logo can be seen on almost every street. It is painted on the front of mom-and-pop stores. It is on the side of delivery vans and 18-wheeler trucks. It even appears stamped on the sides of bottles being drunk by toddlers.
But the ubiquitous branding for the Coca-Cola company is not just a sign of its popularity in the Mexican city of San Cristóbal de las Casas, nestled in the highlands of Chiapas. Some say it is also a sign of peril.
Coca-Cola is Mexico’s most popular drink, racking up billions of dollars worth of sales each year. But climate change is forcing communities like San Cristóbal into a painful reckoning with Coca-Cola and other multinational businesses that use huge amounts of water to make their products.
Reed on Al Jazeera: How one Mexican city struggles against big industry for water
