New packaging regulations take effect in the EU: what you need to know.
Companies will be required to cover the cost of collecting, sorting and recycling the waste their products generate.
The European Union’s new packaging regulation, which aims to reduce waste, increase recycling and standardize EU-wide rules, expands the scope and tightens the requirements of previous regulations.
The Packaging and Packaging Waste Regulation (PPWR), which went into effect Feb. 11 and replaces the 1994 Packaging and Packaging Waste Directive, cover all packaging sold on the EU market and packaging waste from manufacturing, retail, services and households. Broad in scope, it applies to all economic operators, from manufacturers and importers to distributors and fulfillment service providers. The new regulation is much more strict and legally binding than the previous directive.
