Opinion by Roland Brunner, BCnet Coordinator.
Bluewashing? A real humanitarian effort? Or just making money with opportunities? With water becoming more and more an issue of crisis, not only the public and political attention is growing, but also the interests of commercial actors.
What do you make out of this (as an example)?
Water.org and Founding Partners Launch Get Blue™ to Bring Water Home™ Through Everyday Actions.
Join Get Blue™, co-founded by Water.org’s Matt Damon and Gary White, and partners Gap Inc., Starbucks, Amazon, and Ecolab to shop, share, and donate to help end the global water crisis.
Are Amazon, Starbucks & Co. part of the solution? Or not rather part of the problem?
I must confess: I’m not too optimistic that this and similar initiative will do much good. But hopefully reality proves me wrong.
